New Mira Brassware speeds sales, adds profit.
November 2004

Showers have never been more popular. They are an every day sale and high profit earner for the installer and plumber. Now Mira, the shower market leader, is making shower sales and installation easier and more valuable by introducing a new range of brassware designed to complement the company’s best selling mixer showers, the Mira Excel and the Mira Fino.

“Choosing brassware to go with shower mixers is always a bit of a hassle, so offering brassware alongside our top selling showers makes sense for the customer,” said Dan Brohn, Mira’s Business Manager for brassware, at the launch of the range.

“We looked carefully at two issues before we launched. Firstly, it was essential that the new range should match the Mira Excel, Fino and Verve showers, both in appearance and quality. These showers are, after all, the best selling showers in the UK. Secondly we talked to hundreds of shower installers. 70% of them saw this as a good move and one that shower purchasers will welcome, as it offers the reassurance of the trusted and well recognised Mira brand name.”

The Mira Excel range uses a contemporary single lever style to complement the design of the shower valve. Mira Fino brassware is distinguished by the rounded handles which follow the line of the shower temperature control.

All Mira brassware is finished to the exacting standards expected of Mira to ensure flawless operation on high or low pressure systems and an unequalled finish and ‘feel ‘ for strong showroom appeal for the customer. Ceramic disc operation gives greater protection against debris and scale build up. Monobloc fittings have a top access for tightening.

“ The opportunities for the installer are tremendous,” stated Dan Brohn. “More

than half shower sales include three items of brassware and installers see the Mira reputation as one that will carry straight over into the new brassware range.”

Sales support

Through the summer Mira will be selling the new valve to potential bathroom purchasers with its widest ever PR campaign in the home interest and home improvement press. This will be supported with high quality displays and samples for installers who have show rooms.

Press ss tightening feature and flexible connections to make installation easier and faster.
Naturally Mira Brassware will be supported by Mira’s industry leading after sales and spares operation.