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The shower market is, and should continue to remain, a lucrative and growing business for the installer. The indications for continued growth in showering are positive following sales of over 1 million units in 2002.
Recent statistics from Mira Showers demonstrate that the electric shower market grew by 10% in 2002, demonstrating a steady increase in popularity. This increase pays testament to the significance of electrics in the showering market now and in the future.
The versatility of electric showers is well known - they offer cost effective showering, are suitable for practically every home and family type and can be fitted with minimum disruption. In addition, because they are easy to install in main and en-suite bathrooms and dedicated shower rooms, electric showers remain a popular choice amongst installers and consumers alike.
Extending the advantages of electric showers one step further, the Advance ATL's thermostatic control provides water at a safe and constant temperature. Recently updated to incorporate an adjustable temperature limit offering eight adjustments to suit all applications, the Advance ATL is particularly suitable for people with special needs, the young or elderly. Equipped with the new Mira Logic handset which offers four spray patterns, Advance ATL is unbeatable in terms of thermostatic performance.
Installer benefits include:
- A fit and forget proposition
- Two year guarantee
- Adjustable temperature limit - easy to adapt
- Multiple entry points on the product
End user benefits include:
- Metal hose for added durability
- Rubber nozzles to break down limescale
- Maximum temperature - safety and peace of mind
- 4 spray patterns
- Rubber finger grips for easy adjustment
Stuart Skinner, Product Manager for electrics comments: "The continued success we are witnessing in the electric shower market demonstrates the consumer's need for instantaneous showering day and night. Mira was the first manufacturer to develop a thermostatically controlled electric shower and we are confident that the added benefits of the Advance ATL will benefit a range of sectors, including local authorities".
Mira Advance ATL is also available as a Flex option which incorporates an extended lever for easy control, a two metre hose, one metre extended slide bar and additional handset holder to accommodate wheelchair users or small children.
A Memory option is also available, offering users five different memory options which can be pre-set to accommodate the different showering needs and temperatures of family members.
As for Mira's developments in electric showers this year and in the future, we can look forward to changes in style, technology, shape and colour, which will stimulate the market and make electric showers and an even more attractive proposition for installers and consumers alike.
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For more information on this press release please contact Nicola Parker or Hannah Ferguson at Lucre Communications, Steel House, Alexander Place, 13-17 Princes Road, Richmond, Surrey, TW10 6DQ. Tel: 00 44 (0)208 332 9690, fax: 00 44 (0)208 948 7601 or e-mail: mira@lucrecommunications.com
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