Press Releases

COMBI BOILERS - A DOUBLE PROFIT OPPORTUNITY
Roger Crabb - Head of Marketing Communications, Kohler Mira Limited
February 2004

You are just installing a combi boiler. Want to know how to double the profit on the installation?

The answer is in the bathroom - or in the shower. Every new combi boiler is a golden opportunity to sell at least one shower and with high powered combis, it could be two. Within the Mira shower range there is a model to suit every application and bathroom style.

Six out of ten new boilers these days are combis and as the April 2005 deadline for changing over to condensing boilers comes closer, so the numbers are likely to rise. Just think of all those back boilers and 30 year old freestanding boilers and creaking gravity hot water systems.

Most customers appreciate that combis will give them a continuous hot water supply. What they may not realise until later is that at busy times the powered combi will struggle to give water for a bath. It might take ten minutes and on a busy morning that's an age. That's where the shower comes in. From a combi, a mixer shower gives all the benefits of a powerful shower without having to fit a pump. All the hot water the customer can want, instantly and at a tingling refreshing power.

Let's look at a typical job. Old gas boiler serving gravity fed cylinder with perhaps a bath/shower mixer in the bathroom. In goes the combi. You have anyway to rerun the DHW supply and cold water supplies. What a chance to sell a new wall mounted shower, perhaps the Mira 415, the Mira Fino or Mira Excel, Britain's top selling thermostatic mixer shower, all designed to work with today's modulating combi boilers. New taps for the bath and basin, a shower screen and you have a customer with a system that will give precise control and exhilarating showers and a bathroom they will show off to their friends.

What's in it for you?

Two or three hours of extra labour, the shower fitting, taps and a new screen comes to, say, a highly profitable £550 and gives you a margin that is probably as good as the boiler plus a delighted customer spreading the news that you are a shower magician. They might even invite you back to fit a new shower room.

Mira have eight shower models designed to work with high pressure combi systems. Picture shows Mira Fino ev in chrome.

For details call 0845 600 6472 or visit www.mirashowers.com