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NEW GENERATION TECHNOLOGY IN POWER SHOWERING
MIRA LAUNCHES NEW RANGE
July 2002


The launch of a technologically advanced new power shower range, from number one shower manufacturer Mira is set to extend the brand's power shower offering. Kohler Mira currently owns over a third of the power shower market and the new range, incorporating Event XS, Event XS Thermostatic and Extreme Thermostatic, will sit well in the fast growing power shower arena.

The new power shower range was developed in consultation with installers, merchants and consumers to deliver satisfying and safe showering with the continual support you would expect from Mira. Mira is continually at the forefront of creating new leading edge lines and the power shower launch is further evidence of this.

Huw Buckle, Mira's Marketing and Business Development Director says: "The power shower market is growing at almost four times the rate of any other industry sector and Mira's new power shower range demonstrates the brand's dedication to leading the way in new technologies. Installers already familiar with the brand's quality, reliability and style will see several technological 'firsts' in the range."

The line heralds the second high profile launch for the brand in 2002. In April the company extended its showering offering by launching a new range of enclosures and trays.

Power Shower Range
The range offers a new concept in power showering. It features best-in-class performance and safety features and is the quietest mains voltage all-in-one power shower range in its class.

The new technology offers the most reliable motor on the market - 40% more motor life. It is also retro-fittable - designed to replace existing Event products with minimal effort.

Showering Experience
For user comfort, the new line offers four exciting spray modes - Start, Champagne, Massage and Eco. The easy clean showerhead also means better showering and less build up of limescale.

Sleek Design
Taking into consideration the consumer interest in design orientated products, the new range is slim and stylish - the slimmest product currently on the market. Equipped with Mira Logic fittings, power handset, separate wall mounted soap dish and metal hose, and complemented by an ergonomically designed slide bar for easy shower height adjustment, the range offers the attention to detail you'd expect from the Mira brand.

New Generation
The new generation technology in the power shower range boasts patented 'firsts' including anti air-lock technology for quick and easy installation, and advanced thermostatic control offering safety and peace of mind. Compatible with gravity fed hot and cold water supplies, the range is WRAS approved - independently tested and safety approved.

Event XS
Event XS is available in white and white/ chrome. Features include:

  • Mira's world first anti Air-lock innovation and patented High-Flow efficiently system
  • Sleek modern design - slimmest on the market
  • Powerful flow rate of up to 14 l/min and Flow Boost feature
  • Quietest, most reliable motor on the market
  • Stylish new Mira Logic fittings

Event XS Thermostatic
Event XS Thermostatic is available in white and white/chrome. Features include all the benefits of Event XS plus:

  • Easy to use push button start/stop feature
  • Special 'Flow Boost' feature delivers additional product performance up to 16 l/min
  • Advanced technology offering pinpoint temperature control for user comfort and safety
  • Auto Shut-Down feature protects the user from fluctuating water pressures and temperatures

Extreme Thermostatic
Extreme Thermostatic is available in white. Features include all the benefits of Event XS plus:

Special 'Flow Boost' feature for additional product performance up to 16 l/min

  • Push button operated flow controls - a first in the power shower arena
  • Advanced technology offering pinpoint temperature control for user comfort and safety
  • Auto Shut-Down feature protects the user from fluctuating water pressures and temperatures

For stockist information call the Mira stockist number on 0870 2410888.

 

For more information on this press release please contact Nicola Parker or Hannah Ferguson at Lucre Communications, Steel House, Alexander Place, 13-17 Princes Road, Richmond, Surrey, TW10 6DQ. Tel: 00 44 (0)208 332 9690, fax: 00 44 (0)208 948 7601 or e-mail: mira@lucrecommunications.com

 

 

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