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The launch of a technologically
advanced new power shower range, from number one shower manufacturer
Mira is set to extend the brand's power shower offering. Kohler
Mira currently owns over a third of the power shower market and
the new range, incorporating Event XS, Event XS Thermostatic and
Extreme Thermostatic, will sit well in the fast growing power shower
arena.
The new power shower range was developed
in consultation with installers, merchants and consumers to deliver
satisfying and safe showering with the continual support you would
expect from Mira. Mira is continually at the forefront of creating
new leading edge lines and the power shower launch is further evidence
of this.
Huw Buckle, Mira's Marketing and Business
Development Director says: "The power shower market is growing
at almost four times the rate of any other industry sector and Mira's
new power shower range demonstrates the brand's dedication to leading
the way in new technologies. Installers already familiar with the
brand's quality, reliability and style will see several technological
'firsts' in the range."
The line heralds the second high profile
launch for the brand in 2002. In April the company extended its
showering offering by launching a new range of enclosures and trays.
The range offers a new concept in power showering. It features best-in-class
performance and safety features and is the quietest mains voltage
all-in-one power shower range in its class.
The new technology offers the most reliable motor on the market
- 40% more motor life. It is also retro-fittable - designed to replace
existing Event products with minimal effort.
For user comfort, the new line offers four exciting spray modes
- Start, Champagne, Massage and Eco. The easy clean showerhead also
means better showering and less build up of limescale.
Taking into consideration the consumer interest in design orientated
products, the new range is slim and stylish - the slimmest product
currently on the market. Equipped with Mira Logic fittings, power
handset, separate wall mounted soap dish and metal hose, and complemented
by an ergonomically designed slide bar for easy shower height adjustment,
the range offers the attention to detail you'd expect from the Mira
brand.
The new generation technology in the power shower range boasts patented
'firsts' including anti air-lock technology for quick and easy installation,
and advanced thermostatic control offering safety and peace of mind.
Compatible with gravity fed hot and cold water supplies, the range
is WRAS approved - independently tested and safety approved.
Event XS is available in white and white/ chrome. Features include:
- Mira's world first anti Air-lock innovation
and patented High-Flow efficiently system
- Sleek modern design - slimmest on the
market
- Powerful flow rate of up to 14 l/min
and Flow Boost feature
- Quietest, most reliable motor on the
market
- Stylish new Mira Logic fittings
Event XS Thermostatic is available in white and white/chrome. Features
include all the benefits of Event XS plus:
- Easy to use push button start/stop feature
- Special 'Flow Boost' feature delivers
additional product performance up to 16 l/min
- Advanced technology offering pinpoint
temperature control for user comfort and safety
- Auto Shut-Down feature protects the
user from fluctuating water pressures and temperatures
Extreme Thermostatic is available in white. Features include all
the benefits of Event XS plus:
Special 'Flow Boost' feature for additional
product performance up to 16 l/min
- Push button operated flow controls -
a first in the power shower arena
- Advanced technology offering pinpoint
temperature control for user comfort and safety
- Auto Shut-Down feature protects the
user from fluctuating water pressures and temperatures
For stockist information call the Mira
stockist number on 0870 2410888.
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For more information on this press release please contact Nicola Parker or Hannah Ferguson at Lucre Communications, Steel House, Alexander Place, 13-17 Princes Road, Richmond, Surrey, TW10 6DQ. Tel: 00 44 (0)208 332 9690, fax: 00 44 (0)208 948 7601 or e-mail: mira@lucrecommunications.com
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