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Mira launches new Mira Elite QT - designed for Ireland

Friday 5th August 2016

In October 2015, Mira Showers launched the latest pumped electric shower, the new Mira Elite QT, exclusive to Ireland. The Mira Elite QT is the most advanced pumped electric available and is 75% quieter than any other pumped shower, without any loss of power. The perfect solution for any low pressure water system.

For over 20 years, the Mira Elite has been a firm favourite in homes across Ireland with customers recognising and trusting the brand firmly when it comes to pumped electric showers. The Mira Elite QT, as with all Mira Showers products, has been designed to perform at the highest of standards and, to eliminate any issues that might arise with bathroom goods, the product has a range of technologies. The integral pump has been re-engineered to deliver a much quieter operation – 75% quieter than its predecessor and competitor equivalents – to ensure quieter flow in areas of low pressure and without any loss of power.


Incorporating the Mira Elite QT with Mira Clearscale™ technology reduces limescale build-up by up to 50%, giving the shower a longer life and better performance. Mira Clean-flo™ is the latest technology from Mira Showers, a new filter created specifically for the Mira Elite QT offering a consistently clean performance.


The Mira Elite QT was launched in Dublin in October to a select number of Irish journalists. All media were able to view the extensive product displays of the Mira Elite QT and were able to enjoy a presentation on the process that the Mira Showers team took to create the product.

The following day, the doors opened to customers and tradesman allowing them to see the new Mira Showers Elite product.


Mira Showers had 14 journalists from a combination of homes, lifestyle, online and trade press attend. As well as media, a number of interior and design influencers attended, all of who work and teach in the industry. Throughout the evening all attendees were led through the whole design and strategy process of the Mira Elite QT. Guests were first explained the product research stage, with examples shown from storyboards and drawings, then led through all the individual fittings of the product as to gain a better understanding.

Attendees included:
House and Home, Irish Building Magazine, Plumping and Heating Magazine, Home Interiors Ireland, HABU Interior Design, Interior Design Academy of Ireland, Potter Central Interiors, Showering Perfection brochures

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