By Kerry Hale

Mira Flight Safe Wins Coveted Queen’s Award For Enterprise

  • Wednesday 24 May 2017
  • 4 minute read

At Mira Showers, we live on the leading edge of design and innovation, priding ourselves on being an award-winning business which is recognized for its innovative products. That’s why, we were delighted to receive the prestigious Queen’s Award for Enterprise in the Innovation category, for our Mira Flight Safe anti-slip shower tray.

The Mira Flight Safe tray is widely recognized within the industry as being a truly advanced product which responds to a genuine consumer need. Our Shower Trays team developed the anti-slip shower tray to combine stylish aesthetics with the ultimate in product safety. Previously, non-slip shower trays were made by manually applying a coating, however this wasn’t the complete solution; the coating was liable to wear away, only covered a portion of the surface, and the rough texture of the coating attracted dirt.

As part of our commitment to developing new products with genuine consumer benefits, the team engineered a process to allow integrating the anti-slip surface without distorting the product during manufacturing. The new Safe surface achieves a superior level of slip protection – Class C; this ensures the ultimate safety for all users, but particularly younger or older generations who may be prone to slipping more easily in the shower. In addition, the entirety of the shower surface is covered in the anti-slip protection.

Plus, the tray surface has undergone rigorous testing which means that we can guarantee that the surface will last for at least 10 years – far longer than the previous coating technology and any other anti-slip shower trays available. Better still, the Mira Flight Safe surface comes complete with BioCote® technology, an innovative surface that reduces bacteria and mould growth by up to 99.9% making cleaning easier.

Regarded as the UK’s most prestigious business awards, The Queen’s Awards for Enterprise celebrates and promotes business excellence in the UK. To be in with the chance of winning one of these coveted awards, you must have demonstrated outstanding results in your respective fields of innovation, international trade and sustainable development.

Liz Hazeldene, Managing Director, was delighted with this achievement:

“We are truly honoured to have won this prestigious accolade; it was a great collaborative team effort from the Mira Showers team. Safety is at the heart of everything we do and so we are truly happy to be recognised for it. We strongly felt that the market’s traditional anti-slip tray wasn’t up to scratch and so we were determined to design a better solution for our customers. Over the last two years sales of our anti-slip tray have grown by 55 per cent demonstrating the customer need and the commercial success of this product.”

As part of our commitment to UK manufacturing, our innovative Mira Flight tray range is manufactured by the team in our factory in Hull. This state of the art facility, which opened in 2012, houses the latest automation technologies. To find out more about the Flight range check out our Shower Trays Q&A post.

In August, our Hull team were delighted to welcome The Lord-Lieutenant of East Riding, Susan Cunliffe-Lister, and other dignitaries to site for the official unveiling of the award, part of a presentation ceremony which included a factory tour.

Help us make our site better Provide feedback