Add to presenter

Go To Presenter

Design & Innovation

Mira Mode wins Red Dot Award

  • Thursday 25 May 2017

Following on from the success of Mira Switch winning a coveted Red Dot Design Award , the new Mira Mode Digital Shower  has won our 11th design award in 5 years!

Good design & economic success

We are absolutely thrilled with the award, which reinforces our continued investment and commitment to being better by design and our status as a market-leading brand. The award was even more special, given that Mira Mode is the first Mira shower to come with a bespoke app, adding greater usability and flexibility for the user.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Award commented that “The Red Dot winners are pursuing the right design strategy. They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.”

The competition was strong

manufacturers and designers around the globe were invited to enter their products in the 2017 competition. The Red Dot jury consists of around 40 independent designers, design professors and specialist journalists who tested, discussed and assessed each individual product. In total, the competition received more than 5,500 entries from 54 countries this year, highlighting the prominence of the achievement. The Red Dot Award: Product Design 2017 will culminate in Essen on 3 July 2017.