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Mira Sport Max Wins Queen’s Awards For Enterprise

Second Queens award in two years

Friday 27th September 2019

Our innovative electric shower, Mira Sport Max, has been awarded the prestigious Queen’s Awards for Enterprise, after being recognised for its world-first design.

The Mira Sport Max Electric Shower is not only easy to use and features a stylish design but is also a world-first for electric showers as it uses patented Mira Airboost™ technology to increase water flow by up to 30 per cent, without using any more water.

This is the second occasion that we've been awarded the Queen’s Award for Enterprise, after the Mira Flight Safe anti-slip shower tray, which is manufactured in our shower trays and enclosures factory in Hull, scooped the award in 2017.  

Emma Foster, Marketing Director, said: “We are incredibly proud to have been awarded the Queen’s Awards for Enterprise for the second time. This recognition highlights our commitment to innovation and the hard work and level of detail we put into the research and design stages, which allows us to ensure products we bring to market are meeting the ever-changing demands from both consumers and installers."

In august the Lord-Lieutenant of Gloucestershire, Edward Gillespie OBE, and Councillor Steve Jordan, Leader of Cheltenham Borough Council, were among invited guests to our shower manufacturing facility and HQ in Cheltenham, to celebrate the occasion.

Following a welcome from Craig Baker, our managing director, Peter Bungard, Clerk of the Lieutenancy read a citation, after which the Lord-Lieutenant presented the Queen’s Award and certificate to Craig and assembled Mira associates. VIP guests then enjoyed a factory visit and afternoon tea.

Craig Baker, Managing Director of Mira Showers, said: "As a forward-thinking company, we are committed to understanding and delivering what our customers want. Our dedication to developing exclusive technology is what has made Mira the biggest contributor to the showering industry in the last 90 years.