What’s more, the vast majority take active measures to keep themselves feeling young. In order to stay physically and mentally active nearly two thirds (62%) of over 65s in the UK take regular exercise, 76% read and 72% do mental puzzles including crosswords and Sudoku. Despite common misconceptions regarding the older generations, half (50%) also consider themselves adventurous and 73% believe they are technologically savvy.
We’ve shown that when it comes to both physical and mental health, the older generations have much more to give than many might think. With the ONS predicting that the number of over 67-year olds in the UK will grow by over 30% between 2016 and 2041*, we think brands should be doing more to cater to the needs of a demographic that is feeling younger than ever before.
Over half (57%) of those polled claimed to be house-proud and three quarters (73%) agreed that brands don’t do enough to offer stylish, functional products for those over 65 years old. Nearly three quarters (70%) also admitted that they prioritise style over function and most (87%) would rather grow old living independently.