By Kerry Hale

Instagram Vs. Reality 

  • Monday 16 December 2019
  • 7 minute read

In the age of social media, sharing photos of interior inspiration no longer stops at the privacy of the bathroom door. 

The bathroom has evolved from a place which was once a very private sanctuary to somewhat of an internet sensation!

There are currently over 1.6 million uses of #bathroomselfie and 320 thousand uses of the hashtag #bathroomgoals on Instagram, proving that a statement bathroom has become an integral part of our holiday or weekend away. But how much does it really cost to visit these Instagram worthy places?  

To find out, we scrolled through thousands of mind-blowing Instagram posts that use one of the top 5 bathroom-related hashtags. We then identified the hotel locations that appeared the most and went on to analyse the cost behind each shot. 

What’s more, we calculated the average number of Likes you can expect to receive on an Instagram snap taken in any of the locations on our shortlist. From serene al-fresco bathtubs in Devon to bathing in the middle of the Namib desert, we reveal the cost behind the most instagrammable hotel bathrooms in the world…

Conrad Maldives, Rangali Island, Maldives

Topping the list as the most expensive instagrammable hotel bathroom is The Muraka suite at Conrad Maldives, Rangali Island. Submerged 16 feet below sea level, you could be brushing your teeth while gazing out at the Indian Ocean’s marine life. Since each stay is carefully tailored to individual guest requirements, exact costs are available by enquiry only, but as a guide, one night’s stay here in peak season could set you back £50,076. Our calculations show an average of 2,231* Instagram Likes on bathroom photo taken at this hotel, costing £3.21 per Like. 

Photo Credit : @justinnicholasphotography  

The Silo Hotel, Cape Town, South Africa

No trip to Cape Town would be complete without a snap of the iconic Table Mountain and at The Silo Hotel, you can capture a great one from the comfort of your bath. Built in a converted 1920’s grain elevator and above the Zeitz Museum of Contemporary Art, the hotel’s interior really taps into Cape Town’s creative culture. Staying here in peak season will cost you £3,367 and with a total average of 728 expected likes for a bathroom shot, you’re paying the equivalentof £4.63 per Instagram Like -  That being said, views of Table Bay harbour might just be worththe hefty price tag.

Punta Tragara Hotel, Capri, Italy 

One of the more romantic hotels on our list sits high above the Tyrrhenian sea on a beautiful Capri cliffside. You can bag yourself a night at Punta Tragara for £1,430 in low season, but expect to pay more than double the price if you want to visit in either October or April 2020. With views of the Faraglioni rock formation from your bathroom, you can expect to get an average of 1,831 Likes on a photo taken from your luxurious bubble bath.

Six Senses Zil Pasyon, Felicite Seychelles

A short helicopter ride away from the mainland and you’ll reach the small granitic island of Felicite, which is also the private home of the Six Senses Zil Pasyon resort. With only 35 villas artistically dotted amongst the granite cliffs, the resort is known for its beautiful beaches and superb snorkelling spots. For £1,948 a night in peak season, you’ll get your very own Panorama Pool Villa suite which includes the addition of a unique bathroom swing seat. You could get an average of 2,409 Likes on a photo taken from the bathroom here, which works out at a reasonable cost of £0.81 per Like!

Shangri-La Hotel at the Shard, London, UK

The Shangri-La Hotel occupies levels 34 to 52 of one of the world’s most iconic buildings. With spectacular views across London, a one-night stay in the illustrious Shard will cost you £1,050 in high season. You can enjoy a once in a lifetime bathing  experience in one of the Shangri-La’s marble bathroom suites, enhanced by almost 360-degree views of London. Recent bathroom snaps here posted on Instagram rack up an average of 3,323 Likes.

The Peninsula, Tsim Sha Tsui, Hong Kong 

Otherwise known as the ‘Grande Dame of the Far East’, The Peninsula Hotel in Hong Kong is the city’s oldest hotel. Well known for its luxurious rooms and the fantastic waterfront location, a one-night stay in the hotel’s popular Grand Deluxe Harbour Suite costs £995 in peak season. From the suite’s distinctive corner deep bathtub, you can see panoramic views of Hong Kong’s famous Victoria Harbour. You could get even more bang for your buck by visiting in July when prices are slightly lower and accommodation costs £666.

Southern Ocean Lodge**, Kangaroo Island, Australia

Widely known as Australia’s very own Galapagos, Kangaroo Island is a top destination for nature lovers. Hotel guests can book onto one of the lodge’s bespoke adventure itineraries and later relax in the room’s handcrafted granite bathtubs. A night in the Osprey Pavilion Suite costs £898 and you can expect an average of 364 likes on a bathroom photo taken here. That’s £2.47 per Like, but with such special views of the island’s dramatic landscape, we’re not even sure you’ll remember to get your camera out.

Zannier Hotels, Sonop, Namibia

Constructed on top of boulders at the Southern point of the Namib desert, Sonop is inspired by the journey of 1920’s British explorers. The décor is a nostalgic nod to a bygone era and to every guests’ delight, the antique bathroom is centred around the amazing copper bathtub. It’ll cost you £806 for a one-night peak season stay here and we think that the breath-taking desert views look totally worth it.

The Udaya Resorts and Spa, Bali, Indonesia 

Set high above the Ubud jungle, The Udaya Resort and Spa is a luxurious Balinese retreat. You can spend a night here in April for a very reasonable £286 and bathe in its spectacular bathroom surrounded by petals. Each bathroom looks out onto your own private pool, with the tropical garden of Ubud opening out below. Bathroom shots at The Udaya get an average of 1,190 Likes, which works out as only £0.24 per like!

The Old Piggery at Windout Farm, Devon, UK

Our most affordable Instagrammable bathroom belongs to the charming Old Piggery atWindout Farm. Here you’ll find a twin set of ultra-romantic outdoor rolltop baths, where you can bathe surrounded by the nature of Dartmoor National Park. For £145 a night in peak season, you’ll have a cosy cottage all to yourself with the option of hiking around Dartmoor and visiting the Devon coast. The Old Piggery delivers the ultimate Instagram value for money at just £0.14 per Like. You could also get an average of 1,039 likes for a picturesque bathroom snap here - what’s not to love?

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Methodology

  1. The shortlist for The World’s most Instagrammed Bathrooms is based on data retrieved from Instagram. 5 key bathroom related hashtags (#bathroomgoals, #bathroomview, #bathtubgoals, #bathgoals, #hotelbathroom) were reviewed and monitored to discover locations that frequently appeared the most.  
  2. Costs for one night’s stay for each location have been taken from the official hotel website and are based on peak season costs. Peak season varies by hotel and is defined by the month in which accommodation costs for each hotel are at their most expensive. To determine peak seasonality, we looked at costs from four different months (April, July, October and December in 2019 and 2020).  
  3. Currencies listed are GBP, USD and EUR, with an approx exchange rate of £1 to $1.30/€1.16, unless costs were originally quoted in USD or EUR. 
  4. Cost per Like is based on each hotel’s accommodation costs for a one-night stay during peak season versus the average number of Likes the ten most recent Instagram posts taken in these bathrooms received. Follower count has not been considered.

 

*Due to the exclusivity of Conrad Maldives’ Muraka suite, social media posts of this location are limited. For the purpose of the campaign, the average number of expected Likes for this destination is based on Instagram photos featuring the hotel’s Sunset Water Villa bathroom instead, which costs £7,125 for one night in peak season.

**Since this article was published, Southern Ocean Lodge was affected by the fires in Australia and has now closed.

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