Tell us about your day to day role?
I am responsible for the day to day management of the Mira Aspects tap range. This means that I am involved in shaping our strategy and direction to ensure that we are constantly moving forwards and are always working closely with the Channel, Design and Engineering teams to continue to develop innovative products. At Mira Showers, we want to ensure that our taps have real consumer and installer benefits that differentiate our range from our competitors. To bring the new range to the marketplace, this required the team at Mira Showers to define new opportunities for our products, carry out research on existing ranges and meet with customers and end-consumers to understand what they want from the taps they purchased.